If you still think that mobile messaging is "just for teen agers", take another look. Your guests are sending and receiving text messages. The question for you is "Are they receiving messages from you?" If not, they are receiving promotions, savings and coupons as text messages from your competition.
Among the 75% of Americans with either a cell phone or PDA:
77% have used some form of mobile messaging other than simply making a phone call on a cell phone.
42% use mobile messaging applications on their cell phones ON A DAILY BASIS.
Source: PEW RESEARCH ON INTERNET & AMERICAN LIFE March 2008
For information on setting up services for mobile web access, text messaging or voice broadcast contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.
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