If your hotel had 250,000 loyal guests subscribing on cell phones to the hotel's news and alerts, would you think this would be a good audience to communicate with?
If your hotel doesn't, your competition does.
Business travelers and leisure travelers are closer to their cell phones than to their computers or a pile of printed brochures.
When traveling in strange places, cell phone users are more enclined to trust a message from a business they have communicated with in the past than they are to trust an unknown source suddenly showing up on their phone.
The heart of cell phone communication is trust. Do guest's trust a message from your hotel? When is the last time you sent a message to a guest's cell phone?
To start sending messages to your "loyal" guests, call Dan Youra 360-379-8800.
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