The Fairmont Dubai invites guests with Mobile Messaging

The Fairmont Dubai is one of the premier hotels in the United Arab Emirates, offering 394 luxury rooms, and a wealth of other amenities to suit both travellers and local residents.


The Situation
The Fairmont Dubai hosts regular events and promotions which are generally attended by a number of local customers. The problem lay in making this customer base aware of these promotions at short notice.

The Solution
The Fairmont Dubai adopted mobile messaging on cell phones to keep in touch with its customers on a regular basis with short, direct messages. These were particularly effective for special events, as well as for food and beverage specials that needed to be promoted quickly. Since 80% of the population in United Arab Emirates have mobile phones, it was a natural choice to select mobile messaging to get the message across.


For information on setting up services for mobile web access, text messaging or voice broadcast contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.