Wednesday, October 17, 2012

Monday, May 19, 2008

Promote on Mobile Web and Text Messages


Link to larger image in pdf format.
Youra promotes businesses on cell phone with web sites on the Mobile Web and with interactive text messaging to cell phones.

Tuesday, April 1, 2008

Wireless Communication: Pre - During - Post

Cell phones: Guests carry them everywhere. They are hardly ever turned off. Information can be sent to them. And, they can reply as well.
What can you (the hotel manager) do with them?

Pre Check In
pre booking info
updates
developments
special offers
book rooms
flight info
travel tips
confirmations
marketing

During Their Stay
in-house alerts
news for guests
breaking news
enter competitions
wireless concierge
safety alerts
receive complaints
text2win contests
staff communication

After Check Out
create loyalty
personal touch
extend guest value
notify winners
holiday greetings
special offers
market research
text2vote
tell a friend

Friday, March 28, 2008

77% Use Mobile Messaging



If you still think that mobile messaging is "just for teen agers", take another look. Your guests are sending and receiving text messages. The question for you is "Are they receiving messages from you?" If not, they are receiving promotions, savings and coupons as text messages from your competition.

Among the 75% of Americans with either a cell phone or PDA:

77% have used some form of mobile messaging other than simply making a phone call on a cell phone.

42% use mobile messaging applications on their cell phones ON A DAILY BASIS.

Source: PEW RESEARCH ON INTERNET & AMERICAN LIFE March 2008

For information on setting up services for mobile web access, text messaging or voice broadcast contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.

The Fairmont Dubai invites guests with Mobile Messaging

The Fairmont Dubai is one of the premier hotels in the United Arab Emirates, offering 394 luxury rooms, and a wealth of other amenities to suit both travellers and local residents.


The Situation
The Fairmont Dubai hosts regular events and promotions which are generally attended by a number of local customers. The problem lay in making this customer base aware of these promotions at short notice.

The Solution
The Fairmont Dubai adopted mobile messaging on cell phones to keep in touch with its customers on a regular basis with short, direct messages. These were particularly effective for special events, as well as for food and beverage specials that needed to be promoted quickly. Since 80% of the population in United Arab Emirates have mobile phones, it was a natural choice to select mobile messaging to get the message across.


For information on setting up services for mobile web access, text messaging or voice broadcast contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.

Friday, March 21, 2008

European Travelers Expect Mobile Access


European and Asian visitors to the the United States expect to find a greater availability of mobile messaging services accessible by cell phone. Europe and Asia are way ahead of the USA in the applications of text messaging, SMS for travel and premium content sales to cell phone users.

For information on setting up services for mobile web access, text messaging or voice broadcast contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.

Hotels Invite Guests to Subscribe


If your hotel had 250,000 loyal guests subscribing on cell phones to the hotel's news and alerts, would you think this would be a good audience to communicate with?

If your hotel doesn't, your competition does.

Business travelers and leisure travelers are closer to their cell phones than to their computers or a pile of printed brochures.

When traveling in strange places, cell phone users are more enclined to trust a message from a business they have communicated with in the past than they are to trust an unknown source suddenly showing up on their phone.

The heart of cell phone communication is trust. Do guest's trust a message from your hotel? When is the last time you sent a message to a guest's cell phone?

To start sending messages to your "loyal" guests, call Dan Youra 360-379-8800.

Port Ludlow Resort Video Postcard



Click on photo to see video


Port Ludlow Resort video can be downloaded to cell phones as a video postcard for one cell phone user to send to a friend. An excellent marketing strategy is to enable guests to download short videos to share with friends. Prospective guests enjoy these videos with music as "visions" of what they have to look forward to on their visit to the property. The value to the property is the number of "showings" of the video to friends at home and co-workers at the office before, during and after the guest's visit.

Google Mobile Tools for Travelers


The above list is the selection of mobile tools offered on cell phones by Google for travelers on the go. Especially useful are currency converters and translators for visitors who speak other languages and who use other currencies. The availability of this information and the easy access to travelers can greatly reduce the amount of time spend answering questions by hotel staff, when they know how to direct guests to these resources on their cell phones.

For information on training staff on cell phone services contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.

Critical Information on Cell Phones


Leisure travelers depend more upon their cell phones in making critical travel decisions on the road, more than upon print or web sources. Print may not be available at the moment needed. Their computers are back at home. Travelers' cell phones are personal, immediate and known for reliable results, whether using voice, mobile web, text messaging or google searches.

For information on setting up services for mobile web access, text messaging or voice broadcast contact Dan Youra 360.379.8800. Dan is a member of the Washington State Hotel and Lodging Association WSHLA, President of Olympic Peninsula Resort and Hotel Association OPRHA and President of Olympic Peninsula Travel Association OPTA.